Well folks it is now official. Choice FM is no more.
Via Radio Today
Choice FM will disappear on Sunday to make way for Global Radio’s latest brand extension – Capital XTRA – on national DAB and in London on FM.
The new station will launch this Monday with “Kojo & Jade with XTRA in the morning” at 6am. Carrying the strapline, DANCE.URBAN.UK., the new station will play new music and break urban dance acts.
New Choice signing Tim Westwood will be on the station, along with Capital’s Craig David and Avicii from a recently refurbished studio in London’s Leicester Square.
Ashley Tabor, founder and executive president at Global said:
“The launch of Capital XTRA is a great moment for listeners, for commercial radio, for the DAB platform and for our team here at Global. People right across the UK will now get to enjoy a truly national station in Capital XTRA – the only commercial station to play urban dance music nationwide. We’re taking the best presenters and shows and building on that by adding even more new talent to the line up and we believe Capital XTRA has a very bright future.”
“URBAN DANCE MUSIC” – So basically Calvin Harris produced tracks with black artists and Rita Ora singing lead vocals.
All I can do is laugh out loud.
I will repeat what I said in a previous post and that is:
What we have to remember is that Choice FM sold out to Capital FM/Global over a decade ago. Choice stopped being an independent black owned community based/focused radio station years ago.
Each year since the Capital FM/Global takeover the station has steadily morphed in to a mainstream “URBAN” beast and there will be more major changes to come.
If we as a people want things to change then we have to create our own radio stations. OWNERSHIP is key here – Internet radio is the way forward people.
If this move fails to wake up black folks who choose to bury their heads in the sand then nothing will.
Rest In Peace Choice FM.
Categories: UK News