adidas Originals is celebrating London talent during November and December with its WE ARE LONDON campaign. WE ARE LONDON features emerging talent from the capital and stars artists: Bashy, Scorcher, Devlin, Loick Essien, Maxsta and SB:TV presenter Georgia LA.
We Are London is adidas’ biggest campaign in London to date which celebrates the unique talent and creativity that thrives within our capital city. The sounds, the sights and the vibrancy of young London. WE ARE LONDON is a declaration of belonging – to a generation that are going places, making their own luck and forging their own path.
Aside from celebrating emerging talent, adidas is also searching for the new face of adidas to represent London in the final stage of the campaign which will break in the capital on December 20 – a prize which will give you strong bragging rights with your mates for quite some time.
The winner of the We Are London competition, and 5 of their friends, will visit a JD store with a stylist where they will be kitted out head-to-toe in adidas, following this, get to star in an adidas Originals billboard advertisement in Camden which will be unveiled on December 20th.
The search for adidas Originals new face of London starts on November 22nd and taking part is easy to do, just visit: www.adidas.com/wearelondon and register. A star of the campaign will then select the overall winner from the five people with the biggest public vote.
Categories: UK News