Ricky Ross

Yesterday apparel giant Reebok finally bowed down to pressure and dropped Rick Ross like a bad cold because of his drug rape lyrics on the track “U.O.E.N.O.” (You Ain’t Even Know It).

In a statement Reebok said:

“Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand.  Unfortunately, Rick Ross has failed to do so. While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse. At this time, it is in everyone’s best interest for Reebok to end its partnership with Mr. Ross.

The shock of losing such a lucrative endorsement deal has obviously shaken Rick to the very core because earlier today the rapper finally issued an official apology… written by his publicist (probably a woman).

“Before I am an artist, I am a father, a son, and a brother to some of the most cherished women in the world. So for me to suggest in any way that harm and violation be brought to a woman is one of my biggest mistakes and regrets.

As an artist, one of the most liberating things is being able to paint pictures with my words. But with that comes a great responsibility. And most recently, my choice of words was not only offensive, it does not reflect my true heart. And for this, I apologize. To every woman that has felt the sting of abuse, I apologize.

I recognize that as an artist I have a voice and with that, the power of influence. To the young men who listen to my music, please know that using a substance to rob a woman of her right to make a choice is not only a crime, it’s wrong and I do not encourage it. To my fans, I also apologize if I have disappointed you. I can only hope that this sparks a healthy dialogue and that I can contribute to it.”

Why didn’t Rick issue an official apology before Reebok tore up his lucrative contract in front of his face?

The truth is he didn’t take any of this seriously and thought he would walk away unscathed (like so many other rappers before him) but feminist group Ultraviolet refused to let this one go. Well done ladies.

8 replies »

  1. lil wayne did not apologise. his label did it for him. maybe making an apology would make them lose their hard and street credentials.

  2. The shame about all of this is that it was a white women’s group that got the ball rolling on this issue and pushed it. Black people should be holding their heads down in shame, the only group who supports the degradation and destruction of our own people.

  3. But I guarantee you that he didn’t have a white woman in mind when he spoke those lyrics. Black people in general failed, we should have held him to task for his actions but we didn’t.

  4. Does it matter? The organisation is fighting for women period. Glad their campaign did the trick whether a ‘white’ or ‘black’ organisation

  5. Rick Ross is black so it is black people who should have been on his case first, so it does matter.

    This is just an example of how blacks in general have become comfortable with gutter standards and living destructive lifestyles.

  6. But Reebok were OK with his drug pushing, murdering lyrics when they signed him to represent them….hmm

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April 2013
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