Haha – Oh dear those marketing executives are in trouble again.
Nivea’s “Look like you give a damn” campaign: Does it contain a deliberately racist suggestion that black people aren’t civilized or an unintentional gaffe by the skin care company’s marketing team?
The print ad in question features a clean-shaven black man grasping the longer hair (an Afro) on a bearded mask of his own face, preparing to throw it away. The phrase “Re-civilize yourself” is boldly emblazoned over the image.
After Facebook users posted their complaints and pictures of themselves with Afros on the company’s Facebook wall (it all goes down on Facebook and Twitter these days) Nivea issued this apology.
Thank you for caring enough to give us your feedback about the recent ‘Re-civilized’ NIVEA FOR MEN ad. This ad was inappropriate and offensive. It was never our intention to offend anyone, and for this we are deeply sorry. This ad will never be used again. Diversity and equal opportunity are crucial values of our company.
I wonder what spokesperson singer Rihanna has to say about all this.
Your thoughts please?