Ad Campaign

NIVEA’S ‘RE-CIVILIZE’ PRINT AD CAMPAIGN CALLED “RACIST”, COMPANY APOLOGISES

Haha – Oh dear those marketing executives are in trouble again. Via The Los Angeles Times Nivea’s “Look like you give a damn” campaign: Does it contain a deliberately racist suggestion that black people aren’t civilized or an unintentional gaffe by the skin care company’s marketing team? The print ad in question features a clean-shaven black man grasping the longer hair (an Afro) on a bearded mask of his own face, preparing to throw it away. The phrase “Re-civilize yourself” is boldly []

UK NEWS: LINFORD CHRISTIE THE FACE OF KLEENEX POCKETS

Olympic Gold champion and recent I’m A Celebrity contestant Linford Christie has signed on to become the face of Kleenex Pockets. Via FMCG NEWS The new ads, created by Partners Andrews Aldridge, play on Linford’s reputation as ‘the lunchbox’ with the tagline ‘I’ve got a tiny packet’ and will feature in press and outdoor advertising from 2nd December, supported by a large-scale sampling campaign in men’s magazines.  Kleenex Assistant Brand Manager Chrissy Lecky says: “We realise that traditional pocket packs of tissues are []

NEW HOUSE OF DEREON AD CAMPAIGN

Check out Beyonce’s new House Of Dereon ad campaign which promotes their new fall range. Via PunchBowl Blog Apart from Beyonce, her mother Tina, sister Solange and Kelly Rowland (no doubt out of sheer loyalty) who else actually buys and wears anything from the House Of Dereon range?

BEVERLEY KNIGHT COSMETICS AD CAMPAIGN

UK songstress Beverley Knight will launch her cosmetics range K by Beverley Knight on the 17th September, and it will  be exclusively available to purchase at Selfridges department store for one month. The range will then become available at John Lewis and other leading retail outlets. Check out her new ad campaign. Beverley Knight (Centre) Spotted @  The Cocoa Diaries