Rapper Nelly has blamed his label Motown Records for the poor sales of his latest album 5.0. The album has so far only sold 63,000 copies stateside.

Nelly jumped on Twitter over the weekend and tweeted,

A record deal is a 50/50 partnership! As an artist its your job to provide the record company with music that they can sell!

Thing about the partnership is that in the public eye the responsibility is not 50/50! The artist is always the one who catches 90% of the blame. When a artist doesn’t deliver sufficient material they gets [their] budget cut for next album or worse dropped from the label!”

“So whose fault is it when a artist gives the label not only a #1 hit but their first top40 #1 in label history! Sell 2mill n singles n 2.5month?

“Who should be held responsible wen an artist has a history for selling records…but if folks say they didn’t even no wen the album came out?????”

“Every1 luvs da album and say its crazy! So wen u hear folks say they didnt no it was out r there were hardly any in the store! WTF?”

Is it the label’s fault or in reality is it just a classic case of the public lacking interest in the release of a new album from a rapper whose popularity has waned somewhat?  Perhaps people liked the single Just A Dream which apparently went on to sell 2.5 million (in digital sales), but had no real interest in the album.

6 replies »

  1. Janice I was quick to jump on Nelly for this one too, but apparantly the story is Universal spent a majority of the budget dedicated to promote Nelly’s album On Nicki Minaj’s Pink Friday album. If this is in fact true…I am NOT surprised by them or the ‘industry antics.’

    The thing is, if his popularity is waning then why was that not reflected in the single sales? I’m surprised that single sold, but it did.

    Luckily for Nelly he’s a business man and far from broke, so won’t be relying on a cheque from the record sales of this album.

  2. the truth is the game has changed since back in the day and albums don’t makes sales as much as hot singles. Back in Nelly’s hey day digital downloads wasn’t as strong so folks were forced to buy the whole album even though you really wanted those couple of hot singles on the album not the rest of the filler.

    I guess the label didn’t believe putting money behind him would get a return, Nicki is projected to sell over 300k in her first week and I doubt if Nelly would be able to bring in that much even with loads of Dollars behind his album. I mean he’s just not buzzing right now like that this is 2010 not 2002 Nelly!, Then again who knows lol

  3. I didn’t even know he had an album out…. hell he has to promote his album as well …. the same way he got on twitter to complain he could have gone on twitter and promoted his album!!! o____O maybe it is whack?

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November 2010
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