UK MUSIC: E.L – THROW IT BACK

Check out up and coming group (from East London) E.L and their debut single Throw It Back.

The  group consists of two main rappers and a DJ. The front man of the group is known as Pteezy while the rapper known as T is the mysterious artist of the group (you will soon see why…….)

I can see the 14-16 year old female demographic grooving to this party track. It has mainstream appeal to a certain extent.

But I also think the production etc sounds quite dated.

The video – It’s a party track so predictable video treatment…..nightclub, attractive women, group of women dancing slightly out of synch, flossing, and bottles of champagne. UK video directors need to do better. Sitting at home and watching old Jay-Z videos (circa 1998) for “inspiration” will not wash in 2010.

The mysterious artist of the group should get rid of the mask. It proves to be a distraction and looks ridiculous. GET RID OF IT!

But there is one thing that I like about this video. Unlike most Black British male acts videos,  E.L’s video features different types of women. They haven’t just gone with the  one “acceptable” look.

Your thoughts please. Hit or Miss?

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