ESQUIRE MAGAZINE UK (MAY 2010): THE JAY-Z NAUSEATING LOVEFEST CONTINUES

[Thanks Mikey]

Jay-Z is featured in the May 2010 issue of Esquire Magazine UK“Jay-Z  Why He’s  The CEO Of Cool”, and TV/radio personality Jonathan Ross has written an article about the rapper.

The British mainstream media’s obsession with Jay is just nauseating!

You have BBC Radio personality Jo Whiley who I always associate with the Indie Rock scene,  fawning, cooing and wetting herself over Jay and now Jonathan’s his biggest fan.

To some Jay-Z is now the acceptable face of Hip Hop.

The entire Esquire feature including Jonathan’s piece is arse licking at it’s finest!

When talking about Jay the Esquire writer uses words like “extraordinary”, “memorable”, “distinguished”, “maturing gracefully”,  ” unique”,  “remarkable”, and my personal favourite ” the greatest rapper ever to pick up the microphone”.

And check out excerpt from Jonathan Ross’ article…

Jay’s been on my show a few times and I’ve always thought he’s a smart, reserved and cool kind of guy, but cool in a way that comes from knowing your worth and your ability, rather than cool that comes from just thinking you’re cool. He’s someone who knows his worth based on his talent, rather than just having had a few hits and made a bit of money.

The first time I met him I didn’t realise he was Mr Beyonce, which is interesting because, in most cases when someone has such a mainstream artist partner, you’d be aware of it. I don’t know if it’s deliberate , but it’s clear his career isn’t about her.

Musically I think he has brilliant arranging skills. The way he puts different words , sounds and textures together is anything but straightforward and more complex than it appears.

Although the message is different, its a bit like the first time I heard Public Enemy. There’s clearly an intelligence at work in his lyrics (and I like  “the beats”, as the kids say).

’99 problems’ sums up that deceptive simplicity he has. It sounds like an almost asinine statement, but it works perfectly in the rhyme that’s repeated.  Whether  you want to take it on face value or whether you want to take it as someone who’s being boastful. It’s like a movie pitch in one line.

Although the message is different, it’s bit like the first time I heard Public Enemy.

Oh please Jonathan! Public Enemy?

SHUT UP! Just SHUT UP!

Musically I think he has brilliant arranging skills. The way he puts different words , sounds and textures together is anything but straightforward and more complex than it appears.

*Rolls eyes”. Like Jay’s some sort of a Hip Hop genius. Like he’s the first to do this.

Erm… Jonathan luv ever heard of Rakim??? No? YouTube him!

I am willing to bet that Jonathan didn’t even know who Jay-Z was before the Glastonbury gig in the summer of 2008 and probably listened to his entire back catalogue for the very first time last week.

The same can be said for the majority of folk working within the realms of the British mainstream press/entertainment.  They have never been interested in the Hip Hop genre (unless it involves some form of negativity), and are all just jumping on the mighty J-Hova bandwagon. Why? Because he’s married to Beyonce and rolls with Chris Martin, ‘flagrant’ Gwyneth, Bono and the men who hide amongst the shadows.

Now please pass me the sick bucket.

6 replies »

  1. I never bought Esquire , I will check it out now that Jay is gracing the cover.I heard that mag is fashion oriented. Um.. no my thing .I don’t spend money on clothes unless its for an interview.

  2. Preach Jan. Obviously they haven’t heard about Karl Nova and Ty. Who live in their back yard. Right Fr?lol (exits)

  3. hummm, yes there is a whole of brown nosing going on when it come to jay,… I’m not sure if it is because of the powerful circles he is now moving in… could be…

    also I think Jonathan Ross, is up in his ass, because when he has interviewed him he has tried to make a fool out of him, but with no luck, jay is quick witted, has charisma, and is good with his words, he is gifted with his word play the fact that he doesn’t write lyrics but store them in his head and unloads them in the booth is testament to his creative ability.

    but all that aside, He is the acceptable face of hip hop to certain types not me though, but he one of many faces i guess.

    you have to think about the target audience for a magazine like Esquire, then think what the purpose is of a Jayz front cover, and article by J.R.

  4. he is gifted with his word play the fact that he doesn’t write lyrics but store them in his head and unloads them in the booth is testament to his creative ability.

    BIG did the same thing.

    To the UK mainstream press – *said in a strong Jamaican accent* The licky lickiness HAFFI STOP!

  5. I remember the time he asked him about Beyonce’s bottom, whether it was surgically enhanced, now am no fan of these 2, but i wanted 2 smack JR’s face. He’s the husband FHS. Jay told him it was out of order. And i saw the way JR, dressed at the Brit awards, hillarious.

Follow MAD NEWS UK on WordPress.com

Enter your email address to follow this blog and receive notifications of new posts by email.

Follow me on Twitter

Instagram

Instagram

Archives

April 2010
M T W T F S S
« Mar   May »
 1234
567891011
12131415161718
19202122232425
2627282930  
%d bloggers like this: