UK rapper Kano has appeared in a new advert which helps to promote school diplomas.

However a journalist over at The Times Online hates that the government has teamed up with Kano to promote education and describes him as being a “foul mouthed rapper”.

The journalist even goes as far as quoting Kano’s lyrics to drive home his/her point.

“Don’t f*** with me / I’ve got my knife and I could get a nine milli [9mm pistol] / And niggas know I’m blowin’ up shows like a terrorist.”

Click HERE to read the entire article.


Standard British mainstream media antics! Always ready to whip up a frenzy of  negativity when the individual in question happens to be black, male and resides within the world of “URBAN” music.


Your thoughts please…..

18 replies »

  1. That’s a decent ad – I initially feared a preachy approach would be taken.

    As for the The Times article – It’s to be expected. Moral panic has almost always been used by the media deconstruct a musical moved, regardless of skin colour. Take the Rolling Stones and the Beatles for instances.

    ps. Ive been reading your blog for about a year now. It’s a really good read. Nice work!

  2. Sorry, I co sign The Times.
    Suprisingly, many young people do look up to other people other than national music stars. There are many young cool people who don’t deliver mixed messages to their audience: On Monday I’m Academic, On Tuesday I’m Gangsta, On Wednesday I’m Poptastic.
    It’s not difficult to do the research.

    Too many of you seem fine with people who are a bit fucked up as long as they are black- the ultimate in social conditioning. Kanos not a bad person, but he was asked by a political party to promote education because by our own stereotypical design we have suggested to public organisations that our kids need to be rapped to, danced at or fed with fried chicken before any serious message will get to them. Conversely, these party pundits hold respected tried and tested qualifications that keep them firmly seated in their elevated positions in society. Even more funny is that with all of their education they still believed that this was a good idea. THAT is the travesty. That it’s considered normal and OK to dumb down when dealing with black folk or lower incomed kids.

  3. I cosign w/Reclaimin’ on this one…

    Though there are instances of racism in the media, especially w/young people of color, the post Reclaimin’ put up is spot on.

    You can’t be thugged out one day and all scholarly the next.

  4. They chose the image, chose the person they wanted 2 promote a cause while targeting the people they wanted to target. The lyrics were not the one but they have the perfect candidate as far as they are concerned. It was no coincidence.

  5. For a seemingly “intelligent” newspaper, this Time’s journo seems to be dismissing the creative process of storytelling and artistic license. It’s not always autobiographical…they just are not getting it. Big Up’s to kANO!!…positivity

  6. You need passion for education to get a message like this through to people especially children.

    In my opinion, using music stars or actors especially successful ones sends mixed messages. If i want to get into the entertainment industry and i am thinking of leaving school to join the industry, the last person i need is a successful artist or actor to persuade me because i will be asking questions about how they made it and not about the importance of education.

    I hope it works out for those that it is aimed at and i hope kano manages to connect the importance of education even in his line of work and weigh the pros and cons and put them out there from his experience. The passion is needed and it needs to show and be consistent.

    Having said that, will parents please do their job? This is supposed to be a parents’ job anyhow.

  7. @ Reclaimin’ …, what a comment, Co-signing big time, though I thought while reading the journo’s comments, that he’s is being harsh, unreasonable, etc etc… but I see the other side of it, the truthful side of it…

    “On Monday I’m Academic, On Tuesday I’m Gangsta, On Wednesday I’m Poptastic” I agree with this, alot of artists send mix messages, but I don’t wanna be all on Kano’s back, he is not really to blame, is he?…I think this is part of the order of the day, we are told, and taught that nothing is concrete, nothing is absolute, nothing is either black or white, but all is mixed, and well bounded with Politicly Correctness…

    Too many of you seem fine with people who are a bit fucked up as long as they are black- the ultimate in social conditioning. (Wow, I’m gonna be thinking about this one all day)

  8. I listened to the lyrics of kano’s song, watched the video, and i am pretty convinced that the reason kano was chosen, was because they were playing on the stereotype of, ‘music is the only way out of the streets’. Hence why they keep pointing to all the engineers and the rest in the video, kano representing the musician.

    I cosign reclaimin in that way. But i don’t understand why they are still playing on this stereotype is it still relevant and that evident or are they using the people they see on TV, news papers and the rest to still stereotype. There are so many people who have made it through other channels and not music and sports. Can we retire that stereotype already and show us those who have made it with education or enterpreneural skills. Levi Roots, and the list Janice put up a while ago. lol

  9. As long as there is still the glamourisation of celebrites who have made it without an education, who take pride in dropping out of school and having made it without any talent but mere lack, this stereotype is going nowhere. These kind of celebrities make the public admire them and yet they only succeeded because they got lucky and because someone managed to sight them as the perfect puppet to use inorder to gain money.

    How do you explain this to a child who only sees the outside glamour and not the other problems that come along with it like exploitation especially when you cannot comprehend a contract or get out of a contract and start something else if you feel oppressed? You get trapped if you have no option and confidence to fight back.

  10. I’m insanely happy about the song AND i got to go and sing the song with my music gcse class as part of the recording. so im happy 🙂

Follow MAD NEWS UK on

Enter your email address to follow this blog and receive notifications of new posts by email.

Follow me on Twitter




January 2010
%d bloggers like this: