Save the Children and AKQA have unveiled a new film featuring Nicos mesmerising and beautiful These Days track from her album Chelsea Girl.
Jasmine Whitbread, Chief Executive of Save the Children said: Nine million children’s lives are lost each year before the age of five – but we refuse to believe that nothing can be done. This film captures perfectly our optimism that change is possible. We hope that anyone seeing this film will want to get behind Save the Children with their time, money and passion.
The film called Born to Run has been funded, produced, directed and distributed by a creative collaboration which includes AKQA, director Ben Quinn, creative director Walter Campbell, Universal Music, Mindshare, Serious Pictures and The Mill. All provided their time and services pro-bono.
The piece was filmed in deprived areas of Durban and Capetown where the production team met with parents, community leaders, headmasters and teachers who were happy to help in any way they could. Even in the most poverty-stricken areas, peoples generosity to participate was extraordinary. For their participation in the film, each community received a fee which was distributed amongst the families.
Ben Quinn kept the crew and equipment to a minimum, choosing to use a single lens on a 16mm camera. The 16mm lens provided consistency throughout each shot with the same camera position, a steadicam on the back of a tracking vehicle.
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