NIVEA’S ‘RE-CIVILIZE’ PRINT AD CAMPAIGN CALLED “RACIST”, COMPANY APOLOGISES

August 19, 2011

Haha – Oh dear those marketing executives are in trouble again. Via The Los Angeles Times Nivea’s “Look like you give a damn” campaign: Does it contain a deliberately racist suggestion that black people aren’t civilized or an unintentional gaffe by the skin care company’s marketing team? The print ad in question features a clean-shaven black man grasping the longer hair (an Afro) on a bearded mask of his own face, preparing to throw it away. The phrase “Re-civilize yourself” is boldly […]