British-Nigerian media personality, Jo (Ibijoke) Maxwell is not your typical talk show host. After studying Accounting and Finance, Jo changed careers to become an IT Specialist within the Financial Industry and developed a passion for the media when she struggled to find images of Black women consistently on British screens.
Jo then launched The Jo Maxwell Show on YouTube in 2017 with the first season “PEPTALK”, covering a range of topics that pushed the boundaries of the usual conversations within the Black Community in the UK. Using a new media platform like YouTube has given Jo the opportunity to take control of a positive narrative and reach a far wider audience without relying on traditional media.
“I decided to undertake this journey to allow me to showcase some of the inspiring and amazing black people who have done so well for themselves in the UK. I also wanted to tackle real life issues and topics that the Black British Community is not always confident in talking about i.e. Child Sexual Abuse, Why African men do not like to marry older women, Should a Woman downplay her success to keep a Man, Domestic Violence and more”
In 2018 Jo will be releasing the 2nd series of PEPTALK aimed at Black women from all over the world and the UK, including the African and Caribbean diaspora and African-American community. She will also launch a new show called One to One, aimed at Black men and women across the world.