MoMineral Makeup was launched in 2015 when its founder Omolara Tayo-Sobajo saw a huge gap in the market for Natural Makeup products for black women and women of colour. As a passionate advocate for ‘many shades of beauty’, Omolara identified that mainstream makeup brands were not formulated with women of colour in mind despite countless campaigns from women in ethnic minority communities to change this. Even with major brands and celebrity endorsements making an impact, MoMineral Makeup still believes that there are opportunities for independent brands to provide high quality products for our ladies & women.
At the end of 2017, MoMineral upgraded its website and launched its first Makeup & Crafts shop in Derby, UK to cater for the community. The shop in addition to retailing their range of high quality makeup products, showcases handmade African jewellery, interior decorations and more under the MoCraftsUK brand. The space also serves as a creative hub for start-up and young businesses targeting Ethnic Minority Communities in the UK (MoCreatives HUB).
“MoMineral Makeup was created to provide African, Asian and Caribbean women with more healthy choice when it comes to makeup products formulated with natural ingredients.”
We call on women of colour who are often overlooked to support independent businesses like MoMineral Makeup. We believe that dark-skinned women in the UK in particular should have more choice and should not have to wait for major brands to validate their beauty needs. With the increase of celebrity endorsements we have noticed that major brands are now trying to play catch up and yet we have been here all along.”
Derby City Centre
62, Osmaston Road
Derby. DE1 2HZ