The station had 680,000 listeners a year ago when it was operating as Choice, but has reported a drop of 47.4% to 358,000 listeners today in London only.
Competitor BBC 1Xtra has also lost 15.9 per cent of listeners in the last year. The “URBAN” station’s listening figures have dropped below a million for the first time.
BBC 1Xtra faced intense backlash several weeks ago after they compiled a suspect ‘Power List’, citing pop singer Ed Sheeran as the most important artist in black/”urban” music.
Anyway, we all know what tends to happen after mainstream radio stations start to lose listeners.
Watch this space…
Categories: UK News