BlackBerry CEO Thorsten Heins greets Alicia Keys as the company’s new global creative director earlier this year.
(Credit: Sarah Tew/CNET)

Singer Alicia Keys has lost her job at Blackberry. The struggling smart phone giant announced in January 2013 that they had appointed the singing superstar as the company’s new ‘Global Creative Director’ and hoped that her appointment to the post would help “inspire the future” of the company.

Well as expected it didn’t!

Keys will depart her role as ‘global creative director’ as of January 30th, CTV News reports.

The decision to appoint Alicia as ‘global creative director’ still baffles me. Did they really believe that she would be able to turn around their fortunes?