The surprise of a lifetime was unveiled at Westfield Stratford City as Adidas brought astonished shoppers face to face with global icon David Beckham.

http://www.youtube.com/watch?v=g0OzSpzYe6I&feature=player_embedded#!

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The little boy and his mum seem genuine, but the others featured look like they could have been hired by the Adidas marketing team. Some may have even already appeared in the numerous ad campaigns leading up to the Olympics.

But hey perhaps I am being far too cynical here….