Day: July 24, 2012

UK NEWS: BOXER DERECK CHISORA PRESENTS £20,000 CHEQUE TO THE ACLT

Following his side-bet with Dave Haye prior to their heavyweight title fight at West Ham United, Dereck Chisora today presented a cheque of £20,000 to the founders of David Haye’s charity of choice, the ACLT (African Caribbean Leukaemia Trust in Central London. The donation will go towards supporting the ACLT’s lifesaving work through spreading awareness and increasing the number of ethnic minorities on the UK bone marrow, blood and organ donation registries through national recruitment drives. Haye is a patron of the []

UK PR MOVES: ADIDAS – DAVID BECKHAM POPS UP AT THE ‘TAKE THE STAGE’ PHOTOBOOTH

The surprise of a lifetime was unveiled at Westfield Stratford City as Adidas brought astonished shoppers face to face with global icon David Beckham. … The little boy and his mum seem genuine, but the others featured look like they could have been hired by the Adidas marketing team. Some may have even already appeared in the numerous ad campaigns leading up to the Olympics. But hey perhaps I am being far too cynical here….