With the UK Urban scene slowly taking over, who is leading the way and making the biggest power moves? The debaters discussed who did it big in 2011.

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My thoughts on a few of the ‘power movers’ mentioned….

When I first saw Lethal B promoting his ‘DENCH’ T-shirts alongside Arsenal star Emmanuel Frimpong I thought to myself ‘what FOOLISHNESS is this?’.  Then several months  later Emmanuel promoted his ‘DENCH’ T-shirt for all the world to see after a match which is against FA (Football Association) rules, and was reprimanded for the move.

I had no idea though that after that incident both he and Lethal managed to persuade club officials to stock the T-shirt’s in the Arsenal store!  It kills me to say this but I am impressed. That was definitely a power move of sorts.

Lemonade Money (TV production company). The team has done well. The “Urban” influenced shows that they have produced have been all over Channel 4 like a rash this year.

Boy Better Know Mobile Network (Click here to watch) – I didn’t think this was genuine. I thought it was a joke. Has anyone signed up to the network?