Check out an extract from the article that calls out the recent Adidas Originals UK – We Are London campaign.
Adidas Originals UK also got in on the act with their 2010 campaign entitled ‘We Are London‘ not one of the campaign’s model leads who are a mix of artists in the UK grime scene was a black female. Astonishingly, with a campaign entitled ‘We Are London’ it failed to show any female Black grime musicians of which there are some and they are of the same ilk as the artists they featured in the campaign. A recent Guardian article extolls the virtues of a ‘new breed’ of female grime MC, its a shame Adidas did not feel they were worthy enough to be recognised in their campaign, which from the name, you would think show a fair representation of ‘London’.
CLICK HERE to read the article in its entirety.
Categories: UK News