Kimora Lee has announced via Twitter that she has parted ways with the Kellwood Corporation who now own Baby Phat/Phat Fashions.
In 2004 Kimora’s former husband Russell Simmons sold Phat Fashions into a partnership with clothing company Kellwood for $140 million, and Kimora later stayed on to become the President/Creative Director of Phat Fashions.
Rhymes With Snitch reports,
It started with fans asking Kimora about this years Baby Phat Fashion Show.
Kimora told her followers there wasn’t going to be one this year and after several questions why, she went on and told them that as of Sept she’ll no long be with the company. After that, Kimora retweeted tons of posts of followers consoling her and saying what a bone headed move it was and how Baby Phat would fail without her.
Well it’s the end of an era folks!
I remember going through the Baby Phat section in Macy’s when I was in New York several years ago, and I wasn’t impressed.
The clothing always looked good in the promotional campaigns, but up close and personal they just looked like cheap market stall tat.
And I’m not really surprised that Kimora and Kellwood have decided to part company. After Kimora and Russell divorced interest in the former model and her business ventures seemed to wane.
It’s also been said that the ‘elite’ began to shun her annual fashion shows because Russell stopped attending the shows.
I don’t think the Phat brand has been performing particularly well over the past 4/5 years. It therefore wouldn’t surprise me if Kellwood handed Kimora her walking papers.