Last year songstress Beverley Knight launched her own cosmetics range K by Beverley Knight and less than a year later beauty blog Vex In The City reports that the range has been withdrawn from London department store Selfridges.
Click HERE to read all about it.
This is sad news but I can’t say I’m surprised.
1) The promotion/marketing of the brand was practically non-existent. What happened Beverley???
2) Only stocking the brand in high-end department stores Selfridges and John Lewis was a BIG mistake. Bev and her team should have approached popular high street chain SuperDrug first.
3) The promotion/marketing of the brand was practically non-existent. What happened Beverley???