Oh dear oh dear.. the Australians are at it again! tut tut!
The folks down under are once again being accused of racism because of the KFC commercial below, that was being shown in Australia during cricket season.
Via BBC News
The Australian arm of the fast food chain Kentucky Fried Chicken has had to withdraw an advertisement after accusations of racial insensitivity.
It showed a white cricket fan trying to pacify a group of rowdy West Indian fans by handing around fried chicken.
When the advertisement reached America via the internet there were complaints.
It was accused of reinforcing a derogatory racial stereotype linking black people in the American deep south with a love of fried food.
The advertisement from Kentucky Fried Chicken features a white cricket fan dressed in the green and gold of the Australian team surrounded by a group of West Indian supporters, who are dancing and singing to a calypso beat.
He decides to quieten them down by handing around a bucket of fried chicken.
KFC’s head office in the US has since apologised and issued this statement,
“KFC Australia is removing the television advertisement that was being run in conjunction with the Australian cricket season.
“We apologise for any misinterpretation of the ad as it was not meant to offend anyone.”
However KFC Australia released a statement saying,
“It is a light-hearted reference to the West Indian cricket team,”
“The ad was reproduced online in the US without KFC’s permission, where we are told a culturally-based stereotype exists, leading to the incorrect assertion of racism.
“We unequivocally condemn discrimination of any type and have a proud history as one of the world’s leading employers for diversity.”
Your thoughts please? Racist or just harmless lighthearted fun?