[Thanks Nessa]
Via The Guardian
The advertising regulator has cleared Cadbury of racism and perpetuating colonial stereotypes of African people in its latest TV advertising campaign.
Cadbury’s campaign featured Ghanaian musician Tinny and aimed to promote the chocolate brand’s tie-up with the Fairtrade organisation for cocoa from the African nation for its Dairy Milk range. Continue Reading….
I didn’t know they received complaints with regards to this commercial.
Admittedly parts of it still makes me cringe a little, but I do like the song and the dancing.
For those of you who haven’t seen the commerical watch below.
Zingolo feat Tinny is the first single from Glass and a Half Full Records.
Download via iTunes: http://bit.ly/Avspc
Cadbury’s share of profits from the sale of the track go to the charity CARE International.
Ghana is the heart of Cadbury Dairy Milks Fairtrade Cocoa and so the track celebrates all things Ghanaian: its people, its rappers, its dancers, its cultural figures and, of course, its cocoa beans.
Categories: UK News
MAD NEWS UK 
You need to be on face book, people are going nuts about it.
I really don’t see what all the fuss is about, but I’m in the minority.
People have aid it’s cooning at it’s best. I DIDN’T FIND IT OFFENSIVE AT ALL.
interesting. As for the Trident ad by cadburys the article speaks of that was bare faced cheek lol
hearing a lot of good things coming out of Ghana. I need to visit there myself
I like rural settings and the spirit captured.
Whether it’s fair trade or not, that’s a different story altogether.
Some things never change. The real question is are the locals benefiting from ol Cadburys in their country or is it just more exploitation?
I don’t find it offensive I thought it was interesting…. but hey what do I know I am from America
I don’t see it as offensive, but I don’t see it as being progressive in terms of how black folks are viewed, so in that sense i think it does more harm than good, if the ad was only shown in say West Africa I wouldn’t be an issue I think, but in the UK and who knows where else where we are still the minority, I think it’s slightly harmful, not offensive, but harmful, in regards to certain folks and there thinking process 😉
oh but I like it, I think it’s quite fun!