Aaron Soul was the first act signed to Def Jam UK back in 2000. The US arm of Def Jam opted to sign a UK artist who had the same singing style as Craig David, and their research when it came to the UK scene back then, stopped there – at Craig David.
The Aaron Soul project ultimately flopped and he was later dropped from the label.
Anyway check out Aaron’s only hit single ‘Ring Ring Ring’
He had a decent voice but was in dire need of some charisma…..