UK NEWS: CHER LLOYD SIGNS TO ROC NATION

December 30, 2010

Tabloid rag The Sun reports that the over-rated and over-hyped Cher LLoyd has signed to Jay-Z’s label Roc Nation. A “source” disclosed to the newspaper, “Even though Cher didn’t do terrifically well in the X Factor finals, there’s been a hell of a lot of interest in her. All the labels are on the lookout for sassy, young female artists with bags of attitude, and Cher fits that bill perfectly.” Will.i.am’s backing only intensified the battle to get her signature. After weighing […]