Tabloid rag The Sun reports that the over-rated and over-hyped Cher LLoyd has signed to Jay-Z’s label Roc Nation.
A “source” disclosed to the newspaper,
“Even though Cher didn’t do terrifically well in the X Factor finals, there’s been a hell of a lot of interest in her. All the labels are on the lookout for sassy, young female artists with bags of attitude, and Cher fits that bill perfectly.”
Will.i.am’s backing only intensified the battle to get her signature. After weighing up the pros and cons, it was thought that the team at Roc Nation would be best placed to turn her dreams of stardom into a reality.”
Jay-Z allegedly admitted that he was a fan of her X-factor performances.
It wouldn’t surprise me if this is true. It was only going to be a matter of time before some fool from the world of “urban” music in a powerful position stateside fell for the hype created by Simon Cowell / the “nations sweetheart” Cheryl Cole over here, and signed Cher.