UK NEWS: BBC TO “REBRAND” 1XTRA

April 12, 2010

  Via Digital Spy The BBC’s digital radio station 1Xtra will reportedly drop its “Love Black Music, Love 1Xtra” slogan as part of a rebranding exercise to bring it closer to parent network Radio 1. According to The Guardian, the rebrand will see 1Xtra adopt two new straplines – “Xtra RnB” and “Xtra Hip Hop” – to better indicate it as Radio 1’s urban music spin-off. The station will also get a new logo blending the two station’s branding. The rebranding of 1Xtra is part of the […]