In this episode of #TalkTimeWithRonke addresses how ignorance and tone-deaf advertising has led to a misconception that brands are using racism to go viral. As we know over the past, couple of years major brands, from Pepsi to Dove to most recently Heineken have experienced PR disasters. These brands with multi-billion pound budgets have made nonsensical missteps when it comes to their advertising campaigns. These missteps have led to social media users voicing their outrage/concern/confusion/bemusement and for the brands to backtrack, take stock and usually issue a standard apology. Let us not forget that these adverts usually go viral BECAUSE of the outrage not because of the content.