I love the immense potential of social media, there are so many opportunities to build a community of supporters, friends and even brand ambassadors using social media. For too long people have discredited social media as not being a “serious” way of building a business and just another noisy distraction from achieving tangible goals. This couldn’t be further from the truth. Social media is not only a powerful tool in PR, Communications and Marketing but it can also lead to high returns if you are strategic and smart about how you use your online presence. When it comes to selling online, many people are uncomfortable because they don’t want to sound too much like “sales”. But sales can be sexy especially if what you have to offer is high quality and adds value to your online community’s life.