SBTV Founder Jamal Edwards MBE

Business Insider UK reports that SBTV founder Jamal Edwards MBE has joined  Apple Music. Under the new deal SBTV will curate playlists of songs on Apple Music.

The 25-year-old entrepreneur said:

“We are very excited about joining Apple Music. We are all about supporting talent regardless of an act’s current popularity or hype, and we are seeing this with Apple Music’s curator playlists, which are doing great work spotlighting new and untapped music talent.

“We have a global following but our new Apple Music channel will be a great opportunity to magnify the reach of the artists we support. We wanted to kick things off with a playlist, which paid homage to the pioneers. Dizzee, Bruza and Choong Family were all influential in the early 2000’s and it’s great to be able to include them in our first Apple Music Playlist”

Congratulations Jamal.