So this happened last night at The BRITS…
1) What is Taylor Swift doing?
2) ITV, why agree to Kanye performing his new single ‘All Day’ and then mute him to shreds during the live televised broadcast?
After Kanye performed at last night’s soulless BRIT Awards, Twitter buzzed with excitement because a number of well-known UK artists ( Skepta, Jammer, Frisco, Krept and Konan, Novelist and more), appeared on stage with Yeezy. There were cries of “this is big for the UK scene”and “this is a big moment for the Grime scene”, blah, blah, blah and blah.
Admittedly I did like the energy and vibe that Kanye brought to the BRIT stage, but we are too easily pleased on this small island of ours.
In my opinion it would have been a relatively “good look for the UK scene” had Kanye allowed those artists to spit a verse alongside him. They are all artists in their own right, who have been making music for years and have large fan bases. They should have been performing at the Brit Awards alongside a fellow artist who they clearly idolize, not just standing behind him rocking.
Apart from ignorant Twitter users tweeting that Kanye brought a “gang” on stage with him, what else did the performance achieve for the UK scene?
Many were also pleased that an artist of Kanye’s stature acknowledged those artists. Did he though? I was told that there was more or less an open casting call via email beforehand – ‘black boys needed for huge US music star’.
If this is in fact true, then out goes the theory that Kanye arrived in the country and sent out personal invitations to those artists because he is familiar with their music and a fan.
But then today the following was brought to my attention (posted on artist Theophilus London’s Instagram page), which explains why Kanye gave Skepta a shout out at the end of the performance.
So what next? Is Kanye going to work with Skepta and co? Will he take them on tour with him? Will the UK music industry as a whole now embrace the idea of black British artists becoming the face of THEIR OWN music?
Don’t hold your breath.