Yesterday the New York City Police Department thought it would be a good idea to ask Twitter users to post pictures of themselves with officers using the hashtag #myNYPD.

There were a few photographs posted (like the one above) showing officers posing happily with citizens.

But then came the ugly face of the police force.

In response to the request other users decided to post photographs of officers engaging in police brutality and misconduct.

NYPD spokeswoman Deputy Chief Kim Y. Royster quickly defended the campaign and said:

“The NYPD is creating new ways to communicate effectively with the community. Twitter provides an open forum for an uncensored exchange and this is an open dialogue good for our city,”. 

So does the NYPD now plan on addressing the issue of police brutality and misconduct Kim?

Probably not!

How did ‘New York’s Finest’ fail to not see this coming?

Right now I am guessing that the bright spark in the PR department who came up with this idea is busy looking for a new job.