Victoria Beckham surrounded by children in Cape Town while celebrity photographer Annie Leibovitz clicks away.

PR antics of this nature just make’s my blood boil.

Via The Daily Mail

Victoria Beckham’s recent trip to Cape Town, South Africa, was documented by famed American portrait photographer Annie Leibovitz.

During her whirlwind yet ‘educating and inspiring’ two-day trip, which was spent supporting the charity Born Free – which aims to end the transmission of HIV from mothers to their children – the doting mother-of-four was captured on film bonding with a group of gorgeous children as they posed in the street for the snapper. Continue Reading….

When you want the world to know you ‘care’ team up with a charity organisation, fly out to the motherland with celebrity photographer Annie Leibovitz  in tow, visit women and children (preferably those who are carrying the HIV virus), visit hospitals, pose for photographs with a look of concern on your face, then fly out in a private jet two days later. Job done!

And as for the charity Born Free, I am at the point where I don’t trust any of these charities who claim their mission is to help Africa’s poverty stricken and the suffering. There is usually something murky going on internally involving donations.

I wonder how much money the charity spent sending Victoria Beckham and Annie Leibovitz to South Africa.