Shawn Carter aka Jay Z has announced via his website that both he and his wife (superstar Beyonce) will embark on a 22 days challenge to go completely vegan.
On December 3rd, one day before my 44th birthday I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!! This all began a few months back when a good friend and vegan challenged me to embrace a “plant-based breakfast” everyday. It was surprisingly easier on me than I thought…
Why now? There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day…It just feels right!
So you can call it a spiritual and physical cleanse. I will post my progress… Any professional vegans out there that have any great food spots please help out! Please ha. I don’t know what happens after Christmas. A semi-vegan, a full plant-based diet? Or just a spiritual and physical challenge? We’ll see…
Best of luck and health!
P.S. B is also joining me.
I will let my friend Marco explain the benefits of a plant based diet here.
[Thanks Donna]
Why now? There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day…It just feels right!
Oh shut up Shawn. Did Marco come up with that clap trap?
The Carters cannot be doing this for free. How much are you paying them Marco to promote this lifestyle and your business ?
Hilarious.
Anyway it will be interesting to see what they both look like after they complete the challenge.
Good luck.
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MAD NEWS UK 
It ends on christmas just in time to eat turkey and pork chops. Christmas time is a time many put on weight because they eat anything. Bey doesn’t have to hit the gym after christmas after the vegan diet. Oh please.
Beyonce will need some pork chops to keep up with those demanding shows of hers.
I wouldn’t call trying it for 22 days vegan particularly if it’s just the diet and not the whole lifestyle (so ‘spiritual’ when only doing it for personal benefit), that’s just a ‘diet’ whilst being overall omnivore and then they stop just in time for Xmas which is weak. More like attention grabbing and just in time to beat the ‘news years resolutions’ announcements.