Earlier today comedian Richard Blackwood underwent a potentially life saving rectal examination live on This Morning as part of the Stand By Your Man campaign, which aims to raise awareness of prostate cancer.
According to studies men of African and African Caribbean descent are three times more likely to get prostate cancer than Caucasian men of the same age.
When asked why he agreed to go through with the producer Richard said:
“Men have this phobia of being checked, of being vulnerable, so I’m showing as a man not to be afraid and go get it done.“It’s a shame that black men find it hard to [get checked]… ignorance is bliss. As a strong black role model I’ll put myself forward.”
CLICK HERE to watch This Morning’s interesting segment on prostate cancer and Richard’s examination [from mark 7:25]
I hope today’s show has succeeded in raising awareness of this disease amongst men of all ages and from all backgrounds.