The video to Jay-Z’s new single Run This Town featuring Rhianna and Kanye West premiered on MTV worldwide today.
I just watched the video and the amount of hype being generated by Jay’s label and MTV leading up to the premiere was in my humble opinion – UNNECESSARY!
Run This Town isn’t particularly spectacular and the warrior/Armageddon theme that runs through the video isn’t exactly original.
So why all the fuss, anticipation and countless teasers?
Oh stupid question! It’s because it’s a “mighty Hov” production.
I am old enough to remember when this type of hype for a video release was reserved for the likes of the late great Michael Jackson. But in MJ’s case the hype was always well deserved.
Your thoughts please…
Categories: New Video