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Singer Keri Hilson releases her second single ‘Return The Favor’ and hopes that this track will generate some much needed interest in her as a solo artist to be reckoned with.
Earlier this year there was all this hype surrounding Keri, but I failed and still fail to see what all the fuss is about. Her live performances leave a lot to be desired (stiff) and her vocals are weak.
Slick hairstyles, slick clothing, slick music promos, slick magazine front covers and appearing at event going isn’t going to help her sell records/generate interest in her forthcoming debut album ‘In a Perfect World’, which drops on December 9th.
….Ok admittedly this form of marketing eventually worked for Rihanna, but I fear that it will be a different story for Keri.
Some up and coming solo artists just fail to connect with an audience. Sadly, Keri is one of them.
She is a talented songwriter. That’s where her strengths lie. But up front in the spotlight -Forget it!