Sean "Diddy" Combs

Sean "Diddy" Combs

Building on his already lucrative portfolio of reality show brands, mogul Sean “Diddy” Combs has announced the launch of his new VH1 show, I Want to Work for Diddy. The first hour long episode is set to premier August 4 at 9:00 pm and will follow 13 aspiring assistants as they struggle through a myriad of emotional, mental, and physical challenges, for the opportunity to work directly under Diddy. The applicant’s work will be narrowed down by a panel of judges: Warner Music VP Kevin Liles, Sean John Marketing Director and former Diddy assistant Capricorn Clark, and Island Def Jam Chief of Staff Phil Robinson. Diddy spoke exclusively to about how the new show came about and his long term plans for his various television brands. “This is an overall plan of mine I’ve had for the past year to take over the airwaves,” Diddy revealed to “It’s a lot of African-American talent that’s on the shows,” Diddy beamed. “I’m very proud of that and to add color to MTV, VH1, and Viacom. It’s [about] the positive messages but making them all distinct.” (Source)

Diddy went down this same tired road last year when he announced via You Tube that he was looking for an assistant. In the end the job was given to a former lawyer. They made a big deal about his new employee on Oprah and then several months later his new assistant resigned.

Now he’s turning the whole “Diddy needs an assistant” foolishness in to a scripted “reality” show.


And I really don’t want to have to listen to an emaciated Kevin Liles running his gums either. The man’s so full of himself.

2 replies »

Follow MAD NEWS UK on

Enter your email address to follow this blog and receive notifications of new posts by email.

Follow me on Twitter




%d bloggers like this: