Lunch box

UK NEWS: LINFORD CHRISTIE THE FACE OF KLEENEX POCKETS

Olympic Gold champion and recent I’m A Celebrity contestant Linford Christie has signed on to become the face of Kleenex Pockets. Via FMCG NEWS The new ads, created by Partners Andrews Aldridge, play on Linford’s reputation as ‘the lunchbox’ with the tagline ‘I’ve got a tiny packet’ and will feature in press and outdoor advertising from 2nd December, supported by a large-scale sampling campaign in men’s magazines.  Kleenex Assistant Brand Manager Chrissy Lecky says: “We realise that traditional pocket packs of tissues are []