Music Industry

SONY LAUNCHES NEW URBAN LABEL

Sony has launched a new urban imprint dedicated to reviving the practice of artist development, AllHipHop.com has learned. Battery Records will be lead by Penalty Records Founder Neil Levine and distributed through Sony’s RED Marketing Group. While operating as it’s own independent company, Battery Records will primarily be responsible for the early-stage development of certain artists on the rosters of the RCA and Zomba groups of labels. “We started operation back in mid-June, so it’s a brand new division,” Neil Levine told []