I’mPOSSIBLE, the social enterprise with global reach that helps women and girls of colour define success, joy and wellbeing on their own terms is taking six small Black British female owned businesses to New Orleans in July for the 24 year old event – the ESSENCE Music Festival from July 5 – 8.
I’mPOSSIBLE, founder, Simone Bresi-Ando said:
“Having been chosen out of thousands of applications to bring a more global aspect to the festival is a great honour and achievement we’ve been working hard to solidify for a while. Working in a global context is not new to us, we have understood the value of women of colour, everywhere, joining forces in economics, activism and emotional support since our founding in 2009. It is undeniably an urgent issue for this group of women to sustain links with our global sisters and their communities considering the lurch to the right many of the societies we live in are finding the new normal. Black female patronage builds the bottom line and existence of numerous, profitable multinational companies – we provide the backbone of communities and set trends and it is part of our mission to help this group get their dues and to hold up one another in ways no other organisation is modelling. We’re perfectly placed (and grateful) for the world stage ESSENCE Festival is giving us”.
This year’s festival will feature legends such as Janet Jackson, Mary J. Blige, Erykah Badu and Jill Scott to name a few, as well as inspiring experiences across four days of music, culture, empowerment and entertainment. The electric nighttime concerts will feature more than 40 acts and will take place across five stages at the Louisiana Superdome.