Today, the biggest online demographics survey on British women of colour has launched by London based social enterprise, I’mPOSSIBLE. Global CIC.  Entitled ‘The Invisible majority: defining success and debunking the myths’ the survey is set to lift the lid on the lives, aspirations, habits and current economic state of women of colour in Britain.

As Ernst & Young define women as ‘the next emerging market’ in their report released last March.  They rightly predict that in the next 10 years, women will wield enormous influence over politics, business and society.  By 2028, women will control close to 75% of discretionary spending worldwide.  As women of colour form the majority of all women in the world and a rapidly growing demographic in Britain, it’s important and forward-thinking to understand this group, allow equal access to their stories, life experiences, aspirations and successes making sure they are heard, celebrated and supported.

The online survey will be hosted by The Guardian’s Women in Leadership section and also available to be taken via I’mPOSSIBLE’s website and by joining their mailing list. 

Never have women of colour in Britain been examined in such a way to give a more accurate, balanced and authentic picture of who they are, how they feel and what they want and spend their time and money doing.

Founder of I’mPOSSIBLE. Global CIC, Simone Bresi-Ando said:

“I’mPOSSIBLE was set up from a frustration of the very narrow ideas and perceptions of women of colour in society and the media. We have gone about creating conversations and highlighting role models and paths to success using women from this group.  The survey is set to create a more authentic picture of women of colour from their viewpoint and lifestyle choices.  Starting from a place of fact is a solid basis for sustainable, positive growth and a valuable tool in the armoury of owning and defining our success on our terms.”

Harriet Minter, editor of the Guardian’s ‘Women in Leadership’ site commented:

“The Guardian’s Women in Leadership section wants to highlight the brilliant work of women of all colours and the challenges they face in getting to the top. By supporting this survey we’re able to learn more about our readers as well as highlighting key issues and problems faced by them. We’re delighted to work with I’mPOSSIBLE on this.”

The survey will run from 0800 November 5 – December 31, 2014 with results ready in early 2015.

There is a prize draw for those who complete the survey via a link emailed to them directly from I’mPOSSIBLE.  To request this link and to be entered into the draw once you complete the survey, please email survey@i-am-possible.com.  The prize draw runs from November 5 – December 5, 2014 inclusive with prizes ideal for Christmas that include £250 of John Lewis vouchers, a hudl tablet, Fashion Fair and Mizani deluxe gift packs and more.  Winners will be announced by December 10, 2014.