Beyonce and her mother Tina Knowles launched their House of Dereon collection here in London on Friday and sadly Mad News missed the highly anticipated event. Selfridges and the Knowles’ begged me to attend, they even wanted me to sit front row during the fashion show with rappers Wretch 32, Chipmunk and singer Alexandra Burke (yes they were all in attendance), but I’m sorry I will always stay loyal to the high street.
…..
Hmmmm… apart from Beyonce, Solange and Tina who else is going to buy/wear those creations?

hohohohohohoho
Am I the only who sees, really ( really) simple clothes with statement accessories. Nothing I would call fashion, anyway.
hahaha to the Kate Moss fashion reference, her style is so overrated.
And don’t even get me started on Bey’s Mother, her face screams plastic surgery.
A last one, I found very interessting that most of her models were Black, like to make up for the lack of them in her UK ads.
LMAO!! You mean they didn’t hold the show for you? The show looked great, very bling bling but I do wonder whether it will translate to sales.
So when does the more real brand Dereon launch then. House of Dereon is their couture line and Dereon is the more accessible line. Not impressed by what I seen as usually the clothes look good, but hey it’s whatever you like.
PS Do Americans only know about London, there is more to the UK than London.
‘but I’m sorry I will always stay loyal to the high street.’ <—-I feel you here.
If it was not for beyonce's name, i wonder whether anyone would have looked at this collection. But hey, to each their own.