UNICEF has recruited singer Rihanna to appear in a new commercial which aims to raise awareness for the need of clean water in the developing world.

Contribute to the UNICEF Tap Project for a chance to win Rihanna Tap water.

For every $1 donated to the CelebrityTap campaign, UNICEF will provide safe and clean water to a child in need for 40 days.

Visit http://www.uniceftapproject.org

I see UNICEF is using humour as well as celebrity to raise awareness for this campaign.  Well.. let’s just hope ‘Rihanna’s tap water’ actually makes a difference in the lives of millions of children living in the developing world.