Don’t mess with South London girl Naomi! She will drag you and your whole crew through the courts.
The advert for Cadbury’s Bliss range of Dairy Milk chocolate bars used the strapline “Move over Naomi, there’s a new diva in town”.
Campbell said she was “shocked” by the ad, intended as a tongue-in-cheek play on Campbell’s reputation for diva-style tantrums and behaviour.
“It’s upsetting to be described as chocolate, not just for me but for all black women and black people,” she said. “I do not find any humour in this. It is insulting and hurtful.”
“This is the 21st century, not the 1950s,” she added. “Shame on Cadbury.”
The ad was one of 15 developed by Fallon, the agency behind Cadbury’s famous drumming gorilla TV campaign.
Cadbury, now part of the Kraft empire, pulled the ads and initially issued a statement saying it was “never our intention to cause offence” and it had positioned the campaign as a “light-hearted take on the social pretensions of Cadbury Dairy Milk Bliss”. Continue Reading….
Yet another major ad campaign FAIL!